F6: Four Factors Forming Fast-Casual’s Future with Freddy’s

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9/3/2021

Fast-casual is the quickest-growing category in the restaurant sector, with studies finding that the segment is currently growing about 8% each year, compared to the quick-service restaurant (QSR) and full-service restaurant (FSR) markets, which are each growing around 5% annually.

Freddy’s Frozen Custard & Steakburgers, one of the fast-casual restaurants benefiting from the category’s rapid growth, entered its 34th state last month. The Wichita, Kansas-based chain operates more than 400 locations throughout the United States. Freddy’s President and CEO Chris Dull recently spoke with PYMNTS about the factors driving the growth of the chain and the category on the whole.

Flexibility

One of fast-casual’s main advantages is that it can offer much of the flexibility of QSRs, meeting consumers where they are across channels, while also offering a higher quality of food.

“Consumers are cooking less and are seeking speed and flexibility when it comes to mealtime,” Dull said. “This has lent itself to the growth of fast-casuals, because we can fit their ever-changing schedules.”

Chains that offer as many purchasing channels as possible — drive-thru, mobile ordering, desktop ordering, pickup, curbside, delivery and in-restaurant ordering — have the advantage with today’s omnichannel consumer.

Read more: PYMNTS

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