FreddySimon_Memoriam

It is with a heavy heart that we share the passing of Frederick “Freddy” L. Simon, co-founder and namesake of Freddy’s Frozen Custard & Steakburgers® on Sunday, October 25, 2020. Along with his sons Bill & Randy, and Bill’s business partner Scott Redler, he opened the first Freddy’s Frozen Custard & Steakburgers® restaurant in 2002 in Wichita, Kansas. The quick service concept not only bears his name, but also includes his family values and patriotic service to his country as the foundation of the brand.

The youngest of nine children, Freddy grew up on a farm near Colwich, Kansas. He joined the U.S. Army infantry in 1943 and was assigned to the 1st Cavalry Division. While serving in the Pacific during World War II, Freddy earned the Purple Heart for injuries sustained, as well as a Bronze Star for valor and was awarded other ribbons and medals for his service to his country. After being honorably discharged from duty, he returned home and attended Wichita University under the GI Bill. In 1947, Freddy married Norma Jean Kerschen while earning a degree in Accounting. Together they started a family and raised six children (five sons and one daughter). He spent 55 years with the same company in the hospitality industry before starting Freddy’s. He was a friend and trusted business partner to restaurant owners and operators across the state. In his retirement, Freddy generously gave his time and resources to many military and charitable organizations.

Freddy was an avid hunter and sportsman, but his greatest joy was his family. Every family gathering and all other interactions in Freddy’s life provided him the opportunity to offer an encouraging word, share relatable stories of days gone by and give hugs.


Here are a few philosophies Freddy believed in and we think he would have liked us to share them with you:

  1. Love, obey and thank your parents and teachers.
  2. Smile, even though times get tough occasionally. It is a proven fact that smiling adds at least seven years to your life.
  3. Work hard and study hard.
  4. From the beginning, demonstrate solid work ethics in your profession.
  5. Always tell the truth.
  6. Be prompt; people do not like to wait.
  7. Always be patriotic and do all you can to keep our country free. You live in the greatest country in the world.
  8. Remember, you are all achievers!
  9. Vote at every election – after you have checked out the candidates and issues.
  10. Return all telephone calls, especially the negative ones – you can turn them into positives. It has worked for me many times.
  11. Take a few classes in public speaking – regardless of your profession, you are always trying to sell something.
  12. Exercise and keep in shape so you can enjoy Freddy’s Frozen Custard & Steakburgers® at least twice a week!