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Franchise Times: Freddy’s namesake is ‘living brand’

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From the classic diner design to the comfort food inside, Freddy’s Frozen Custard & Steakburgers radiates post-war optimism.

That feeling is a little piece of the now 90-year-old Freddy Simon, the ever-smiling father of co-founders Randy and Bill Simon. The family and Scott Redler started the namesake company in 2002.

As the restaurant and franchising veterans conceptualized their new endeavor, they were grappling with a name for the quick-serve burger and custard concept.

So the legend goes, Freddy’s was in the mix with several other possible names. When they couldn’t come to an agreement, they all decided to ponder the names and write down their favorite while inspecting a prospective site for the first location. When they arrived, they had all written “Freddy’s” and their direction was clear.

But Freddy Simon’s presence doesn’t stop at the sign. READ MORE